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OUR TEAM.

Our senior team is built around people who are obsessive about coffee, passionate about food, devoted sandwich lovers and completely committed to matcha.

 

Nick leads the team with the vision for the brand. Nick a chef himself for over 25 years, sets the tone, shapes the strategy for growth across the UK and works with Caradog and Tom to develop the menus they then bring to life.

Roxy is the Chief Commercial Officer for the Curious Food Group. With over 10 years of hospitality experience, Roxy brings a wealth of knowledge & experience to Square + Fair.

Matt oversees the day to day operations of our stores and works closely with his teams, focusing on training, standards and shaping the guest experience.

Julie takes care of all things financial, from managing budgets to keeping our suppliers paid and happy.

And Mike leads our new location, Wellfield Rd, with the same energy and attention that defines the whole team.

Together they form the backbone of Square + Fair and help bring the brand to life every day.

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Nick Collins 

Founder

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Matt Alexander

Head Of Operations

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Roxy Greenwood

Chief Commercial Officer

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Julie Maiden

Finance Director

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Tom Higgitt

Executive Chef

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Caradog Jones

Executive Chef

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Mike Roberts

Wellfield Rd 'Big G'

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Clemmie Gent

Digital Marketing Manager

CARDIFF CITY CENTRE

OPENING TIMES
City Centre

31 Royal Arcade The, Morgan Arcade, Cardiff CF10 1AE

Mon-Sat

8am - 6pm

Sunday

9am - 5pm

WELLFIELD RD. ROATH

Wellfield Rd.

61 Wellfield Rd.
Roath
Cardiff
CF24 3PA

Mon-Sat

7:30am - 7:30pm

Sunday

8:30am - 6:30pm

CONTACT

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Call: 0330 818 1424

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